Harry Yahinian

Harry Yahinian

Associate Creative Director/Senior Art Director

E-mail: harry@harryyahinian.com
Cell: 626.676.7961
LinkedIn: http://www.linkedin.com/in/hyahinian


Client & Agency. Brand & Direct. Digital & Traditional.

Award-winning Associate Creative Director/Senior Art Director with proven design sense, powerful strategic insight, targeted creative vision and polished presentation skills. Responsible for conceptual development, client relationships and the execution of deliverables across all platforms and channels. Expertise includes maximizing partnerships, energizing the workplace, driving measurable results and exceeding sales goals. Successfully and seamlessly manage multiple internal and external projects for cross-functional parties in a deadline-driven, budget-sensitive environment.


HAWTHORNE DIRECT, Los Angeles, CA 2015 - Present
Senior Art Director
Concepted, developed and art directed brand response television advertising campaigns and digital media including websites, landing pages, HTML5 animated banner ads, Facebook and Instagram posts for agency’s biggest accounts and major new business pitches.

Key Accounts:  Charter Spectrum, Dyson, Hamilton Beach, ShopAtHome, Black+Decker, :DentalPlans, HomeAdvisor, Penn Foster and Varidesk.

CELESTRON, LLC, Torrance, CA 2012 - 2015 
Associate Creative Director
Created and implemented integrated brand identity for multiple product lines including packaging, collateral and sales material for retail and direct sales channels.

  • Provided end-to-end campaign solutions for cutting-edge products.
  • Designed and synchronized all industry events (CES, ATA, SHOT).
  • Developed and executed campaigns to drive retail and direct sales.
  • Customized and implemented new ad campaigns for specialty markets.
  • Supervised final artwork and mechanicals and built awareness of emerging technologies

DIRECTV, LLC, El Segundo, CA 2005 - 2012
Lead Designer, Manager
Award-winning lead designer responsible for brand development and extension of DIRECTV products and services resulting in greater acquisition and increased retention. Involved in all facets of marketing to customers through multi-channels including broadcast, collateral, direct mail, e-mail and packaging. Partnered with 20+ internal departments. Strong emphasis on Sports Marketing. Major clients included MLB, ESPN, NASCAR, and UFC

  • Managed art directors, photographers and production personnel in a fast-paced, results-driven corporate environment.
  • Directed a diversity of creative projects from concept to completion.
  • Supervised all external vendors including contracted and commissioned outside resources (photography, illustration, copy writing, printing, pre-press and web site programming).
  • Developed brand strategy that supported organizational objectives, while motivating teams to achieve exceptional results.

Partner, Senior Art Director, Senior Web Designer, Programmer 

  • Directed and managed New York office of six art directors, provided end-to-end creative solutions.
  • Developed proposals, estimates and creative briefs. Maintained project budgets and timing.
  • Managed all vendors. Contracted and commissioned outside resources including photography, illustration, copywriting, printing, pre-press and web site programming.

Key Accounts:  ExxonMobil, DuPont LYCRA®, Hallmark Entertainment, HSBC Bank, Chase Manhattan Bank, ROC, Intrepid Sea Air and Space Museum, Time, Inc., Elsevier Science Direct, Capri Album, Foot Locker, Baxter Pharmaceutical, Lids, Rit Dye, M&M/Mars, Uncle Ben’s

Design, Program & Manage: stephonmarbury.net, rocglassworks.com, people.com/peoplepops, lld.com, caprialbum.com, gosafeharbor.com, marthachild.com, novacapitalpartners.com

Senior Designer
Responsible for creative development of design concepts and systems for brand and corporate identity programs. Scope of creative experience includes package design, brand presence, retail presence, corporate communications, event promotion communications, collateral, and web site design.

Key Accounts: United States Postal Service, Hackensack University Medical Center, DuPont, Citibank, Merck, Key Bank, Philip Morris, Whitehall Home Products, Molson, John O. Butler Co. and Sierra Club.


macOS: High Sierra, Adobe Illustrator CC, Adobe Photoshop CC, Adobe InDesign CC, Adobe Acrobat DC, Adobe Bridge CC, Adobe Dreamweaver CC, Google Web Designer, Microsoft Office 2017, Keynote, Pages, Numbers and Basecamp.


Rochester Institute of Technology (RIT), NY. BS Package Design.
Fashion Institute of Technology (FIT), NY. Computer graphics courses.
United Digital Artists, NY. New Media Certificate.
Pratt, NY. Macromedia Dreamweaver, Macromedia Flash and Java Script.